MARKETING PROBLEMS AND PROSPECT OF MASS TRANSIT SERVICES IN ENUGU STATE
(A CASE STUDY OF PEACE MASS TRANSIT COMPANY LIMITED ENUGU)
The important of marketing in the successful and efficient management of mass transit services cannot be over emphasized. Yet majority f mass transit company neglect the adoption of marketing in their services and this could only be attributed to ignorance of serve ice marketing and they use selling concept to identify the marketing problems of mass transit services.
The main purpose or objective which the study was carried out is to make the mass transit services adopt effective marketing strategies and to realize the important of adopting these marketing problems so as to reduce or eliminate its occurrence.
From the analysis at the findings it was found out by the researchers that the company does not understand more about services marking. It was recommended that the company should employ processional marketer that research should be undertaken to improve the quality of services rendered to customers each time they see their company dwindling.
Approval page
Dedication
Acknowledgment
Table of contents
1.1 Introduction
1.2 Background of the study
1.3 Statement of the problem
1.4 Objectives of the study
1.5 Significant of the study
1.6 The scope of the study
2.0 Review of he related literature
2.1 Important of marketing in the services sector
2.2 Marketing mix in mass transit services
2.3 Relationship marketing strategies in mass transit services
2.4 Customers attitude towards transportation services
2.5 Marketing problems of mass transit services in Enugu state
2.6 Marketing prospects of mass transit service in Enugu state
2.7 Company profiles
3.0 Appraisal of transport services in Enugu state
3.1 Competition in the mass transit business in Enugu state
3.2 Route planning and exploitation
3.3 Identification and managing new routes
3.4 Constraints and limitation of new routes
3.5 Modern marketing techniques to transport services
3.6 Improving customer satisfaction training
4.1 Summary of findings
4.2 Conclusion
4.3 Recommendation
Bibliography
1.1 INTRODUCTION
The purpose of this research is to sum up the role and importance of marketing in mass transit services (transportation) and also way o soling marketing problems and prospect in mass transit services.
This project is intended to examine the overall contribution of marketing activities in mass transit service. In Enugu State, its historical examine that development of transportation developed cities and town for example Enugu State as long as an urban areas was small in scope, people could go their way on food and also goods could be carried or more with simple means of transportation.
In a town where there is increase in size, people however get proposition. It is difficult that the process of gathering a labour force from the whole community is limiting in the size internal markets for goods and services. If Enugu grows large enough limitation peoples as well as goods can have diced dampening effect on urban growth and development by the means of internal circulation.
In case of transportation it effects the economy, society culturally and geographical factor furthermore the growth of mass transit services can have an impact on sharpening the growth of an urban area.
However in Enugu State to become necessary because of the fact that many individuals and companies are coming into the mass transit business more it is very essential in the survival of both workers and business men and women.
This project will be taken into consideration to see the extent to which scope and importance of market as a cost-saving technical in transpiration activities.
1.2 BACKGROUND OF THE STUDY
Related Topics