MARKETING PROJECT TOPICS

ABSTRACT The need to have standard hotels in Enugu Urban cannot be over-emphasized. This is because of the part they play in the socio-economic growth of the town. They assist travelers coming into the city in the provision of comfort and ...

ABSTRACT This research work aims was on Social Marketing Dimensions and Customer patronage of beer brands in Enugu North Local Government Area L.G.A. Four research questions and four hypotheses were formulated. The research adopted two theories ...

CHAPTER ONE INTRODUCTION 1.1 Background to the Study Strategic Marketing is becoming more and more important for both the new and established companies due to the complex environmental dynamics and increasing global competition. ...

ABSTRACT The topic of this research work is product differentiation as a competitive tool in the marketing of soft drinks (A case study of Limca Bottling Company). Chapter one focuses on the introductory aspect of this work e.g. problems of ...

ABSTRACT The topic of this research work is the relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis). Chapter one focuses on ...

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of ...

ABSTRACT The research work; the impact of social media on cosumer buying behaviour of Toyota brand of vehicles aim at finding out whether Customers have positive perception towards online shopping of Toyota brand of vehicle and also to find ...

MARKETING PRACTICES AND CONSUMER SATISFACTION IN THE HOTEL INDUSTRY ABSTRACT If management is to maximize customer satisfaction and resulting profits. It must recognize that components of satisfaction are of varying degrees of importance to ...

THE INFLUENCE OF PRODUCT QUALITY ON BRAND LOYALTY IN NIGERIA (A CASE STUDY OF ABSTRACT This study is about the discovery on the relationship between attributes of product quality and brand loyalty. In solving the research problems, both ...

THE IMPACTS OF PRICING IN MARKTING ASBTRACT This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is ...

THE IMPACT OF SALES PROMOTION IN THE PURCHASE INTENT OF GOKO CLEANSER AMONG STUDENT OF FEDERAL POLYTECHNIC, OKO. A CASE STUDY OF DR IGUEDO GOKO CLEANSER AKWA-IBOM ABSTARCT The study was carried out to find out the roles of sales promotion ...

THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR (A CASE STUDY OF AFRICAN ABSTRACT African Petroleum Plc, a market of petroleum product and chemicals, know that public support and goodwill as well is good corporate image are ...

The effect of product advertising on a company's sales volume. (A case study of 7up bottling LTD 9th mile corner, Enugu State). ABSTRACT The major aim of this project is to demonstrate the impact of advertising on the sales and profit of ...

THE EFFECT OF MOTIVATIONAL POLICIES AND PRACTICE ON SALES FORCE IN NIGERIA BANKING INDUSTRY (A CASE STUDY OF FIRST BANK NIGERIA PLC NNEWI) ABSTRACT The role in which adequate and equitable motivational policies in the life of sales force in an ...

THE EFFECT OF ADVERTISING ON THE SALES VOLUME OF BEVERAGES IN AWKA METROPOLIS ABSTRACT This research work was undertaken to determine the effect of advertising on the sales volume of beverages in Awka Metropolis. The case study of this project ...

THE EFFECT OF EXCHANGE RATE FLUCTUATION ON IMPORTED GOODS IN NIGERIA (A CASE STUDY OF ABSTRACT The major aim of this research work is to know the effects of exchange rate fluctuation on imported goods in Nigeria. It is also aimed at ...

THE EFFECT OF ADVERTISING ON THE SALES VOLUME OF BEVERAGES IN AWKA METROPOLIS (A CASE STUDY OF MILO, BOURNVITA AND VIATALO) ABSTRACT This research work was undertaken to determine the effect of advertising on the sales volume of beverages in ...

MARKETING OF AGRICULTURAL PRODUCTS IN ANAMBRA STATE ABSTRACT This study was conductor or treated to know the improvement in “Marketing of agricultural products in Anambra State”. A case study of selected local government area in ...

ABSTRACT This study focused on the impact of effective public relations practice in the marketing of banking service in Enugu metropolis. A case study of zenith bank plc operating in Enugu state. It aims at identifying the areas of potential ...

EVALUATION OF THE IMPACT OF ROAD NETWORK ON THE ABSTRACT This research work problem into the place of impact of road network in the selling of agricultural products in Nigeria Anambra State. This study tries to identify the causes of road ...