NEW PROJECT TOPICS

THE EFFECTIVE OF PACKAGING ON THE CONSUMER BUYING DECISION. A CASE STUDY OF AVON COSMETICS NIGERIA LIMITED ABA. ABSTRACT   The project traced the effect of packaging on the consume buying decision in the packaging of their products,...

THE EFFECTIVE MARKETING STRATEGIES FOR ROAD TRANSPORT SERVICES A CASE STUDY OF PEACE MASS TRANSPORT NIGERIA LIMITED ENUGU   ABSTRACT Effective marketing strategies in Road Transport Service (A case study of Peace Mass Transit). Transp...

THE EFFECT OF PRICING STRATEGIES ON THE MARKETING OF TOILET SOAPS IN ENUGU STATE (A CASE STUDY OF SELECTED TOILET SOAPS) ABSTRACT   The main purpose of this study is to analyze the effect pricing strategies on the marketing of toilet...

THE EFFECT OF PERSONNEL SELLING ON THE SALES OF ISOL GERMICIDE IN ENUGU URBAN ABSTRACT   The effect of personal selling on the sales of Isol germicide in Enugu Urban will in subsequent chapters the strategies for maximizing the effect...

THE EFFECT OF MARKET SEGMENTATION AND POSITIONING ON COMPANY PERFORMANCE  (A CASE STUDY OF SELECTED TEXTBOOK PUBLISHING COMPANIES IN OWERRI) ABSTRACT             This study is a resea...

THE EFFECT OF BRANDING ON PRODUCT MARKETING (A CASE STUDY OF UNILEVER NIGERIA PLC) ABSTRACT   The project work is designed to give insight to the effect of branding on product marketing.  This is to enable the reader to appreciat...

THE CONTRIBUTION OF MARKETING RESEARCH TO BUSINESS ORGANIZATION (A CASE STUDY OF LIFE BREWERIES PLC ONITSHA ABSTRACT   The purpose of this study is to examine, the contribution of marketing research to business organization, particula...

STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN UMUAHIA METROPOLIS).                    ...

STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN ENUGU)         ABSTRACT           The research work was o...

 ABSTRACT This research examines the problems of sales promotion in Nigeria and the marketing implications of such problems. Because this research is focused on educational publishers, it examines problems encountered by them during the im...

SALES PROMOTION AS AN EFFECTIVE MEANS OF INCREASING A FIRMS MARKET SHARE AN APPRAISAL OF THE 7UP 2004 NAIRA MAINIA” IN ENUGU STATE TABLE OF CONTENTS   Title page Approval page Dedication Acknowledgement Table of contents L...

“SALES PROMOTION ACTIVITIES IN AFRICANA-FEP PUBLISHERS ONITSHA” PROBLEMS AND SOLUTIONS ABSTRACT   This research examines the problems of sales promotion in Nigeria and the marketing implications of such problems. Becaus...

SALES MANAGEMENT AND ACCOMPLISHMENT OF PROFIT OBJECTIVE OF FIRMS IN ENUGU, ENUGU STATE ABSTRACT   The researcher project on the sales management and accomplishment of profit objective of firms in Enugu state especially, Emenite Limite...

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS) ABSTRACT             This research project is a very crucial study f...

PROBLEMS OF FUNDING SMALL SCALE MARKETING ESTABLISHMENTS IN ENUGU STATE:  (A CASE STUDY OF SOME BREAD BAKING COMPANIES IN ENUGU URBAN) ABSTRACT   This research project attempts to focus on a survey of the problems of funding sm...

PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE INDUSTRIES IN NIGERIA (A CASE STUDY OF WILSON GROUP OF COMPANIES NSUKKA) ABSTRACT This work was on the problem and prospect of marketing in small scale industries in Nigeria (A case study ...

PROBLEMS AND PROSPECTS OF MAREKTING ELECTRICITY SERVICES IN ENUGU STATE (A CASE STUDY OF NEPA HEADQUARTERS ENUGU) ABSTRACT   This research is on problems and prospects of marketing electricity services in Enugu state.  A case s...

PROBLEMS AND PROSPECTS OF DISTRIBUTING SOFT-DRINK PRODUCTS IN ENUGU METROPOLIS (A CASE STUDY OF SEVEN UP BOTTLING CO. PLC) ABSTRACT   This research set out to evaluate the nature and channels of distribution of 7up soft drink produc...

PROBLEMS AND PROSPECTS OF CONSUMER PROTECTION AGENCIES IN NIGERIA (A CASE STUDY OF NATIONAL AGENCY OF FOOD AND DRUGS ADMINISTRATION AND CONTROL (NAFDAC) IN ENUGU STATE ABSTRACT   The study is concerned with an investigation into the p...

PRACTICE OF MARKETING CONCEPT IN MARKETING OF COURIER SERVICES BY UNITED PARCEL SERVICE (UPS) IN ENUGU METROPOLIS ABTRACT A firm in the market economy survives by producing goods and services that persons are willing and able to buy. Conse...