NEW PROJECT TOPICS

THE INFLUENCE OF TELEVISION ADVERTING ON CONSUMER’S DEMAND FOR SOFT DRINK. ABSTRACT         This research study focused on the influence of televisions adverting on consumers demand for soft drinks in En...

THE EFFECTIVENESS OF MARKETING PLANNING AND CONTROL IN A MANUFACTURING ORGANIZATION A CASE STUDY OF ANAMMCO IN ENUGU. ABSTRACT   The researcher is determined to see and threw more high on the effectiveness of Marketing Planning and Contro...

PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA  (A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU) 2 ABSTRACT             This research work is center...

PRICING OF STAPLE FOOD PRODUCT IN ENUGU STATE  PROBLEMS AND PROSPECTS ABSTRACT   This studying is an investigation of the pricing of staple food products in Abakpa – Nike Market in Enugu State. Price as a matter of fact is as ...

MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS, A CASE STUDY OF MAC – DAVOS HOTEL ENUGU 2 ABSTRACT             Marketing of Hotel Services is the project work, A Case Study of Mac- Davos...

MARKETING OF BANKING AND FINANCIAL SERVICE (A CASE STUDY OF LEADWAY ASSURANCE COMPANY LIMITED) ABSTRACTS Banks are profit oriented organization. the profit can not be made without the customers. Or it as a result of the services provide by thes...

MARKETING AND DISTRIBUTION OF FERTILIZER IN NIGERIA   CHAPTER ONE   INTRODUCTION 1.1            BACKGROUND OF THE STUDY  There is no doubt that inorganic fertilizers hav...

MARKET POTENTIAL OF BREAD PRODUCED FROM MAIZE FLOUR CHAPTER ONE   INTRODUCTION 1.1     BACKGROUND OF THE STUDY           Survival was the watchword of many manufacturing c...

IMPROVING THE EFFICIENCY OF THE NIGERIAN COMMUNITY BANKS THROUGH THE APPLICATION OF THE MARKETING CONCEPT ABSTRACT   This study, ‘Improving the efficiency of the Nigerian community banks through the application of the marketing conc...

IMPACT OF MARKETING RESEARCH IN A SMALL SCALE COMPANY A CASE STUDY OF JUHEL PHARMACEUTICALS ENUGU. ABSTRACT             The research on the role of marketing in improving a company’s per...

EVALUATION OF MARKETING OF SACHET WATER IN ENUGU METROPOLIS ( A CASE STUDY OF CHARIS DRINKING WATER IN ENUGU). CHAPTER ONE INTRODUCTION   BACKGROUND OF THE STUDY Man is a creature of God that need to survive.  There are many ways ...

EVALUATING THE IMPACT OF SALES PROMOTION ON THE MARKETING OF GLOBAL SYSTEM FOR MOBILE TELECOMMUNICATION (GSM), SERVICES IN ENUGU METROPOLIS. ABSTRACT             This research work was to evalu...

EFFICIENT MARKETING OF TELEVISION SERVICES IN NIGERIA ABSTRACT   This project is a case study of Nigeria Television (NTA) Enugu, to evaluate the efficiency of its television service marketing. The specific objectives addressed in the stu...

EFFECTIVE STRATEGIES FOR NEW PRODUCT INTERODUCTION (A CASE STUDY OF TOP TEA MADE BY WONDER FOOD NIGERIA LIMITED IN ENUGU METROPOLIS) ABSTRACT             This study was motivated by the necessi...

EFFECTIVE PRICING STRATEGIES FOR MARKETING OF NEW PRODUCTS (A CASE STUDY OF ROYALUZ BY HARDIS AND DROMADES LTD, IN ENUGU STATE) ABSTRACT This study focussed on effective pricing strategies for marketing of New products a case study of Royalux b...

EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE IN THE SOFT DRINK INDUSTRY ABSTRACT   Effective marketing strategies have proved to be the only logical base towards the sustenance of the soft drink bottling companies and of course...

CONSUMER PREFERENCE FOR MALTA – GUINESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS, IN ENUGU URBAN. ABSTRACT This research work was aimed at studding the major factors which determine the consumer preference for Malt – Gui...

ABSTRACT This research examines the problems of sales promotion in Nigeria and the marketing implications of such problems. Because this research is focused on educational publishers, it examines problems encountered by them during the implemen...

THE ROLE OF SMALL SCALE BUSINESS IN JOB GENERATION IN NIGERIA A SURVEY OF OSHODI ISOLO LOCAL GOVERNMENT AREA OF LAGOS STATE ABSTRACT The study of the Role of small scale Business in jog Generation Nigeria (a survey of Oshodi/Isolo LGA of Lagos...

THE ROLE OF PERFORMANCE APPRAISAL IN IMPROVING EMPLOYEES’ PRODUCTIVITY (A CASE OF FIRST BANK OF NIGERIA PLC,LAGOS METROPOLIS) ABSTRACT This research studied the “role of performance appraisal in improving employees’ performanc...